AI assistant Copilot in Windows 11 starts showing ads

Новости о мире нейросетей и ИИ

Microsoft recently released a functional update for Windows 11, introducing the Copilot AI assistant based on a neural network. Users who gained access to this tool now see third-party advertising in search results. Unlike previous Windows advertising for Microsoft products, these ads are based on user queries. For example, if you ask Copilot for CPU cooler recommendations, it will display search results from Bing, including affiliate links to products based on your query keywords. This move by Microsoft is a departure from its previous strategy of advertising only its products, opting for third-party ads. Despite the ads, Copilot provides useful information from popular sites. Notably, Copilot requires continuous internet access even for local tasks, likely for Microsoft to gather usage data for further algorithm development.