Huawei and Xiaomi have led the recovery of China's smartphone market, posting double-digit percentage growth in October. Smartphone sales in the world's largest market rose 11% in the first four weeks of last month compared with the same period last year, according to Counterpoint Research.
Analysts estimate that sales of Huawei smartphones during the reporting period increased by 83%, and Xiaomi increased the volume of devices sold by about a third. The recent debut of the iPhone 15 in China was not accompanied by strong sales. According to Counterpoint, the main driver of growth in the Chinese smartphone market was Huawei from Shenzhen. Earlier this year, the vendor introduced the first flagship 5G smartphones in a long time – the Mate 60 family. They attracted the attention of the whole world and ensured growth in consumer demand.
'The clear winner in October was Huawei, which was able to turn the tide with the launch of the Mate 60 series smartphones. The growth was simply amazing thanks to a successful marketing campaign and widespread media coverage of its Chinese-made microprocessor. Demand continues to grow at double-digit rates, and we are also seeing a halo effect with other models from the manufacturer performing well,' said analyst Archie Zhang.
Amid the success of the Mate 60 series smartphones, Huawei is struggling to produce enough devices to meet high demand. At the same time, the volume of sales of Xiaomi 14 series smartphones, which were presented at the end of October, exceeded 1 million units. The success of local manufacturers could spell trouble for Apple, as the US company has generated about 20% of its revenue from the Chinese market over the past few quarters.