Opened in September after four years of construction and a total cost estimated at more than $2.3 billion, the Sphere at The Venetian in Las Vegas is a marketer's and content creator's dream: the exterior of the 112 meters high and 157 meters wide structure offers an area of 54 thousand square meters of curved LED displays, hence the extraordinary impact returned to those who pass through the Strip to admire this spectacle of lights and sounds (the audio system is also among the most advanced on the planet and generates directional sounds from every corner of the building).
The animation created by Sony Interactive Entertainment to make the marketing campaign for Marvel's Spider-Man 2 even more global obviously focuses on the characters of Peter Parker and Miles Morales, complete with a final scene dedicated to Venom and reimagined versions of the logo of the exclusive PlayStation 5 which help to further attract the attention of the public.
Take a look at the new Spidey advertisement from the Sphere in Las Vegas and let us know with a comment what you think about it, but first we invite you to stay on these pages to read our review of Marvel's Spider-Man 2.