The NVIDIA GeForce RTX 4090, the fastest consumer graphics card, has seen a 10% price increase in the past month. Sanctions, discontinuation in China, and the anticipation of a successor model contribute to the surge. The RTX 4090's prices for custom models have spiked, signaling a possible successor like the RTX 4090 Ti or Titan RTX. The 16-pin connector and massive 450W TGP of the RTX 4090 may pose challenges for the speculated 600W RTX 4090 Ti models. Rumors also mention RTX 4070 Ti Super, RTX 4080 Super, and RTX 4090 Ti. Holiday sales could be another factor influencing the price rise.