According to CEO Strauss Zelnick, Take-Two is taking a very selective and cautious approach to further film adaptations of its brands. Film adaptations of two Take-Two brands, Borderlands and BioShock, are currently in the works. With popular brands such as Grand Theft Auto or Red Dead Redemption, the company has other top-class candidates for a potential film adaptation. During a recent business conference, CEO Strauss Zelnick stated that they are discussing further film adaptations, but are taking a very selective and cautious approach. Ultimately, a failure could have serious consequences: